Do you get a lot of emails?
Do you want the ones you send to get read promptly?
Make the Email subject line read like a news headline.
If you simply read the headlines of a newspaper or the "Latest News" on CNN.com; you've learned something without reading further.
The Email subject/headline should be compelling and include a key word while giving a little information too.
For example, looking at my home email I have several emails related to a school event I'm volunteering at this weekend. They all say only "Art-In" as the subject and are mostly from the same person. Now, I need to open 8 emails on different topics to find the one I'm looking for.
Examples of using headlines would be:
- Volunteers needed for Art-In Sat 2/6 - Can you help?
- Art-In: Bring you kids for affordable fun Sat 2/6 11-3
- Art-In: Pre-order your craft tickets & save time in line this Sat
- Art-In: Cash box requirements
(I'm the cashier on Saturday so I hope people pre-ordered!)
- Remember, don't forward an old email about a new topic without changing the subject line!
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